As I sit and write this blog that will publish through WordPress, a platform that didn’t exist even as I entered the advertising workforce less than a decade ago, I wanted to use the opportunity to reflect on the digital progress we’ve made. I think it’s safe to say that the stage has been set for the digital infrastructure and how we use that infrastructure has completely created a new reality.
In other words, there is a new standard and the shock value of what’s possible online now is gone. The world has adjusted to a new set of rules and the launch of an app or service that would have “changed the world” five years ago, now gets a “hey, that’s really cool.”
I don’t mean to imply that we’ve become jaded, just more savvy. In fact, more and more individuals and even corporations and media are now leveraging the digital infrastructure more intelligently – building advocacy on facebook, creating a social media news wire, geo-locating Instagram pictures in real time on a map, engaging with the crowd for ideas or for a story. Media has become more immediate and more personal to allow for greater interaction. The platforms themselves are adjusting to the new demands and expectations of the masses and causing innovation to unfold at an unprecedented rate.
But, as a marketer, I wonder if we can sustain this progressive trend. Apps and digital platforms appear to fizzle along with consumer attention spans. So are we destined to hit an innovation wall? My answer is I don’t think so…at least I hope not. What do you think?
Public Relations Manager