All posts by Kristina Shigaeva

How You Can Make a Difference During Suicide Prevention Awareness Month

Kristina Shigaeva  |  

September is Suicide Prevention Awareness Month and never has there been a more important time to talk about mental health. The last few months have been like no other. Whether you’re a parent, an essential worker, or working remotely, the pandemic has impacted each and every one of us in profound, long-lasting ways. On top…

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Tips for Successfully Transitioning Focus Groups Online

Kristina Shigaeva  |  

Until COVID-19 upended the world as we know it, advertising focus groups were in-person events, often held at special facilities where clients and agency staff could watch the responses from behind two-way glass. Earlier this year we scheduled a series traditional focus groups for the Perinatal Health Initiative (PEI) within the San Diego Health and…

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