Monthly Archives: August 2014
Shark Week
Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite radius, and like chumming the…
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Art Everywhere U.S.
via Adweek and TechCrunch Advertising is considered by many to be a form of art. But the Outdoor Advertising Association of America and Art Institutes across the country have partnered up to take it to the next level. The Art Everywhere campaign, which originated in the U.K., was just recently launched in Chicago, Los Angeles,…
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AP Journal #7: A creative debacle
What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters of this argument cite the impending…
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