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Bing It On Baby

We’ve all seen those Bing It On Challenge commercials comparing Microsoft’s Bing to the ever so popular Google.  You know the one where the geeky IT guy travels to a new city to test consumers’ on whether they prefer Bing or Google?  More often than not, consumers’ first response is… “Oh I use Google.”  A…

I’ve been practicing PR for almost ten years and every time I witness a celebrity in hot water, I wonder, “how will their publicist handle this one?”  I’ve never done celebrity PR before so, it’s hard for me to imagine what the life of publicist is like, especially if they manage someone like Charlie Sheen,…

In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questions and Offers products from pages advertising arsenal. Facebook’s goal here is to simplify the advertising creation process and make a more consistent ad options across…

Last week I brought you Part 1 of Commandments for the New Media Measurements (a summary of  comScore's "Brave New Digital World"). Now, I bring you Part 2 to keep you informed and ready to move into the future. 6. All media planning and optimization should be based on equivalent metrics. The primary source of…