We are Civilian

Who we are.

We’re a purpose-driven marketing agency that runs toward the fire, partnering with organizations fighting for the kind of world we want and deserve.

About Us

How we do it.

We activate strong, trusted networks within communities—from community-based organizations to subject-matter experts—that other agencies don’t have. This gives us deep insight from the start and shapes everything that follows in our campaigns.

We co-create from the ground up.

We partner with diverse community leaders early, so lived experience informs the work before a single message is crafted.

We get the full picture.

Our campaigns go beyond the problem to understand people—their communities, histories, environments, and cultures—so the work is relevant and resonant.

We work with,
not for.

Audiences know what their communities need and how best to reach them, so we involve them as partners, not recipients.

Our work is informed by real relationships and diverse perspectives. We’re also precise and efficient, so we make smarter decisions earlier—saving our clients time and resources on the back end.

The result: campaigns that resonate deeply, drive real behavior change, and deliver results that endure.

Our clients do it all for the world. So we do it all for our clients.

Strategy + Insights

Strategy + Insights

  • Audience research + insights
  • Strategic planning + facilitation
  • Message development + testing
  • Community co-creation

Branding

Branding

  • Strategy + positioning
  • Identity + naming
  • Voice + tone
  • Brand guidelines + assets

Creative

Creative

  • Campaign creative
  • Video, photography, audio + animation
  • Copywriting
  • Cultural adaptation + transcreation

360° Campaigns

360° Campaigns

  • 360° campaigns
  • Experiential + events
  • Campaign measurement + evaluation

Paid Media

Paid Media

  • Integrated channel strategy
  • Negotiations + strategic placement
  • Custom media partnerships
  • Performance analytics + optimization

Digital + Social

Digital + Social

  • Digital advertising
  • Organic social
  • SEO + AI visibility
  • Web design + development

PR + Comms

PR + Comms

  • Strategic communications + thought leadership
  • Media relations + earned media
  • Crisis comms + reputation management
  • Multicultural + in-language communications

Community Engagement

Community Engagement

  • Community outreach
  • Partner + constituent relations
  • Influencer collaborations
  • Strategic partnerships + sponsorships

What sets us apart.

Our Heart

We run toward the fire.

We help our clients take on some of the greatest social challenges of our time. Our work spans environmental sustainability, health and well-being, transportation, education, economic opportunity—and, yes, wildfire preparedness. All areas where the stakes are high and the impact matters. We don’t shy away from what’s complex or sensitive—we lean in with experience, care, and courage.

Our Head

We build smarter solutions from the start.

You only get one chance to earn an audience’s trust. So, from the very beginning, we engage the people we’re trying to reach, ground our campaigns in their lived experiences, and continue to center them throughout. No guesswork—we cultivate a deep understanding of what resonates and why. That understanding helps us make smarter decisions earlier, build more effective campaigns, and save our clients time and money.

Our Hands

We deliver expertise to create lasting impact.

We built our agency around our experts, who have worked together for years tackling complex challenges. (Our average staff tenure is more than five years, a rarity in our industry.) We’re full-service and intentionally mid-sized, allowing us to build agile teams that move quickly without unnecessary overhead. We measure success not only by campaign performance but also by what happens after the campaign ends. The result is work that drives behavior change and creates impact that endures.

Read about the heart, smarts, and muscle that drive our work.

Why we use behavior change strategies in our recycling, sustainability, and environmental campaigns

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New client win: California Department of Industrial Relations 

We’re excited and honored to announce one of our newest partnerships.  Civilian was awarded a 48-month contract

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AI didn’t kill SEO. But it did change the rules. Here’s how we’re helping clients adapt.

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