Archives
PaintCare
The Challenge PaintCare asked Civilian to make paint recycling a habit, and since 2014 we have run its multistate, multilingual campaign. What sets the work apart is how research directs the spending. A three-year survey of 3,636 adults found that people needed to see our messages at least 10 times before awareness and recycling intent…
Read More
The Prebys Foundation
The Challenge The Prebys Foundation is San Diego’s largest independent private foundation, yet its investments in health, arts, medical research, and youth success were better known than the organization behind them. Civilian began with an audit of public perception, built a narrative framework, and now works as an extension of the Prebys team on media…
Read More
LA Metro
The Challenge Civilian supported LA Metro across dozens of programs, from Measure M voter education to station-by-station construction updates for the D Line Extension and enrollment outreach for the LIFE reduced-fare program. Every campaign had its own audience and goal, and every one also had to build confidence in Metro itself. We struck a balance…
Read More
San Diego Metropolitan Transit System
The Challenge San Diego’s two transit agencies, the Metropolitan Transit System (MTS) and North County Transit District, needed a single identity for their shared fare system. Civilian named it PRONTO, a word that reads as “quick” or “ready” across languages, and blended MTS red with NCTD blue into a purple both agencies could own. For…
Read More
San Diego Community Power
The Challenge When San Diego Community Power launched, most residents had never heard of it, and many couldn’t tell it apart from the investor owned utility. Civilian built the brand, tested messages, and took the story city by city alongside a Community Advisory Committee and a local listening tour. With a modest paid budget, earned…
Read More
Office of the California Surgeon General
The Challenge Few Californians had heard of Adverse Childhood Experiences (ACEs) or toxic stress when the Office of the California Surgeon General asked Civilian to build a statewide awareness campaign. We let the people closest to the issue shape it. A statewide survey developed with RAND, three advisory boards that met monthly, and listening sessions…
Read More