Archives
CDPH – Branding and Strategic Communications
The Challenge A public agency’s logo carries its credibility. When the California Department of Public Health set out to modernize an outdated, inconsistent identity, Civilian started by asking: interviews with state health leaders, staff focus groups, and a survey of 2,000 Californians. Six logo concepts were tested with focus groups statewide before a final mark…
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LA Metro
The Challenge Civilian supported LA Metro across dozens of programs, from Measure M voter education to station-by-station construction updates for the D Line Extension and enrollment outreach for the LIFE reduced-fare program. Every campaign had its own audience and goal, and every one also had to build confidence in Metro itself. We struck a balance…
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San Diego Metropolitan Transit System
The Challenge San Diego’s two transit agencies, the Metropolitan Transit System (MTS) and North County Transit District, needed a single identity for their shared fare system. Civilian named it PRONTO, a word that reads as “quick” or “ready” across languages, and blended MTS red with NCTD blue into a purple both agencies could own. For…
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San Diego Community Power
The Challenge When San Diego Community Power launched, most residents had never heard of it, and many couldn’t tell it apart from the investor owned utility. Civilian built the brand, tested messages, and took the story city by city alongside a Community Advisory Committee and a local listening tour. With a modest paid budget, earned…
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Office of the California Surgeon General
The Challenge Few Californians had heard of Adverse Childhood Experiences (ACEs) or toxic stress when the Office of the California Surgeon General asked Civilian to build a statewide awareness campaign. We let the people closest to the issue shape it. A statewide survey developed with RAND, three advisory boards that met monthly, and listening sessions…
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