Tag Archives: Social Media

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

You've seen the buzz word tossed around by new media bloggers and old media journalists alike. Social media: it's what you're participating in every time you tweet, share a link on Facebook, or write a review on Yelp. It's the most democratic form of media to date. Many have tried to pass off social media…

It used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s still 1909…

When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don't want to tell people where I am and what I'm doing all the time. It's really hard to get people past that point, but Twitter is more than just…