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Tag Archives: media buying

Is Programmatic Advertising Taking Over TV?

June 25, 2014 | by Accepted Protege | Digital Trends

Digital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent.  The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how many digital platforms it can be disseminated across. Mark Zeigler, VP of…

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