Tag Archives: Digital Trends

CTV vs. OTT: Did I say it right?

The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership.…

Facebook no longer limited to the living.

Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows for users to designate a…

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

As if mobile advertising wasn’t enough to promptly reach the smartphone user on the go, now enter location-based advertising; the next innovation in mobile advertising. In an attempt to inform, remind, or inspire consumers, advertisers can now reach their audience by offering them on the spot, real-time coupons and deals. Imagine driving along as your…

In case you hadn’t heard, Facebook is now the most visited website in the United States, according to analysts at Hitwise. In the 2nd weekend of March, Facebook snuck ahead with 7.07% of U.S. web traffic, barely beating Google’s 7.03%. So what does this mean to advertisers? Simply stated, it’s time to stop putting all…