Tag Archives: apple

The Next Generation of Mobile Apps

Image via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next "big thing" in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of which include the obvious Facebook and Twitter,…

Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…

Unless you’ve been living in the woods, cut off from all forms of media for the past three years, you’ve probably heard about Apple’s newest range of iDevices: iPhone, iPod Touch and iPad. The software that runs these devices, iOS (recently shortened from ‘iPhone OS’), has proven to be one of the most user-friendly operating…

Design is everywhere. It’s built into every product we purchase; every store we visit to purchase these products; the product’s shape, functionality and materials, the packaging, the branding and the advertising. It’s all designed to entice us to purchase one certain product or service over another. We can tell when a product has been well…