The uncommon agency for the common good

All posts by Travis Kushner

A Complete Guide to Campaign Measurement

April 14, 2020 | by Travis Kushner | How To’s, Media Buying

Before we get going, let’s address the elephant in the room: measurement is boring (to most people).  That’s why we’ve done the leg-work and research to understand the essentials of campaign measurement for you!  In this post we’re going to outline the importance of measurement and distill down a few of the key considerations when…

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