All posts by James Willians

In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questions and Offers products from pages advertising arsenal. Facebook’s goal here is to simplify the advertising creation process and make a more consistent ad options across…

Last week I brought you Part 1 of Commandments for the New Media Measurements (a summary of  comScore's "Brave New Digital World"). Now, I bring you Part 2 to keep you informed and ready to move into the future. 6. All media planning and optimization should be based on equivalent metrics. The primary source of…

A summary of the comScore "Brave New World Manifesto." The multi-media landscape is evolving before us. The last few years explosion of emerging technologies (tablets, smartphones) have created media fragmentation. This revolutionary digital era has created a paradigm allowing marketers to reach and engage users at anytime throughout the day, however, this realm creates crowded space…

Pinterest – the pinboard style social network has become a force in the ever-elastic social media realm. Since May of 2011, Nielsen has reported Pinterest has grown by over 2,700%. Recent reports have Pinterest driving more referral traffic to websites than Google+ and Twitter. Not to mention the quality of traffic Pinterest is driving. The…