The uncommon agency for the common good

All posts by Chris McCracken

The Value of Thinking Upstream

September 22, 2020 | by Chris McCracken | Agency Life, How To’s

Most business leaders think of themselves as problem solvers. Clients, customers, and colleagues come to us with problems or business needs and we deliver solutions. Too often though, we only solve the symptoms of the problem rather than thinking upstream to address the origins of the problem itself. What Does It Mean to Think Upstream?…

Read more

Stay informed. Sign up with your email address and receive news and updates.