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I can’t really let this opportunity to discuss Super Bowl commercials pass me by. Oh—and congratulations to the Giants, I guess. But I can be honest enough with myself to admit that I am part of the 58% of women who are glued to the TV when most of our husbands are headed to the…

Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that…

A few months ago, JC Penney launched a new set of advertisements catered to the male demographic.  As I predicted this campaign did not bode well for the company, particularly due to the “Phoebe” spot which landed JCP with accusations of sexism and just plain being offensive.  The “Everybody Wins” campaign may have incurred even greater…