Archives
The Prebys Foundation
The Challenge The Prebys Foundation is San Diego’s largest independent private foundation, yet its investments in health, arts, medical research, and youth success were better known than the organization behind them. Civilian began with an audit of public perception, built a narrative framework, and now works as an extension of the Prebys team on media…
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CDPH – Wildfire Preparedness
The Challenge Wildfire doesn’t wait for an approval cycle. The California Department of Public Health asked Civilian for a statewide campaign to give residents of 27 high-risk counties clear health guidance before, during, and after wildfire events. We developed the messaging, creative, radio, and outdoor placements, along with turnkey toolkits in English and Spanish that…
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San Diego Community Power
The Challenge When San Diego Community Power launched, most residents had never heard of it, and many couldn’t tell it apart from the investor owned utility. Civilian built the brand, tested messages, and took the story city by city alongside a Community Advisory Committee and a local listening tour. With a modest paid budget, earned…
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PaintCare
The Challenge PaintCare asked Civilian to make paint recycling a habit, and since 2014 we have run its multistate, multilingual campaign. What sets the work apart is how research directs the spending. A three-year survey of 3,636 adults found that people needed to see our messages at least 10 times before awareness and recycling intent…
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Office of Suicide Prevention – Never a Bother
The Challenge In the last decade, California's youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public…
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