Office of Suicide Prevention – Never a Bother
The Challenge
In the last decade, California’s youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public health campaign; it demanded a social movement with the power to fundamentally alter the narrative surrounding youth mental health and suicide prevention. With this goal in mind, the California Department of Public Health’s Office of Suicide Prevention partnered with Civilian to create a youth-centered campaign that would raise awareness, promote help-seeking behaviors, and supply evidence-based strategies for suicide prevention before, during, and after a crisis.
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