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San Diego Community Power
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The Challenge When San Diego Community Power launched, most residents had never heard of it, and many couldn’t tell it apart from the investor owned utility. Civilian built the brand, tested messages, and took the story city by city alongside a Community Advisory Committee and a local listening tour. With a modest paid budget, earned…
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Office of Suicide Prevention – Never a Bother
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The Challenge In the last decade, California's youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public…
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