The uncommon agency for the common good

Tag Archives: television

Will TV Push Your Buttons?

March 3, 2010 | by Civilian | Advertising News

TV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are built on relationships, perceptions,…

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Advertisements: Sight and Sound

August 11, 2009 | by Civilian | Creative Find

By: Marjie the Intern There are more choices in advertising placement today than ever before. Newspapers, billboards, Internet ads, sign spinners, dry cleaning bags, coffee cup sleeves, radio, TV, airplane banners…  and the list goes on.  A big part of creating a successful ad campaign is choosing the right ad vehicle for your demographic. I’m…

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