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Tag Archives: ROI

9 Digital Metrics: When to Use Them, When to Ignore Them

November 14, 2011 | by Civilian | Digital Trends, How To’s

If you’re a data junkie and Excel nerd (like me), it’s all too easy to present your efforts as a wall of data – huge multi-sheet grids of numbers strung together with complex formulas and stylish conditional formatting. But this isn’t always the best approach.

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Oh, the Placements You’ll Sow

November 3, 2011 | by Civilian | Civilian Water Cooler, Digital Trends

A Dr. Seuss-inspired take on the importance of attribution modeling and how poorly tracked online campaigns can result in wasted impressions and ad spend.

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1 Key to Getting Results this Bowl Season

December 29, 2010 | by Civilian | How To’s

It’s officially Bowl Season – a magical time of year when any college football team worth a grain of salt celebrates with a trip to a neutral location for one last matchup. It’s the final opportunity for the perennial powerhouses to flaunt their might, and for the underdogs to turn heads. Every team in contention,…

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9 Ways to Improve ROI

April 16, 2010 | by Civilian | How To’s

Times are tough. And when times are tough, we take a closer look at accountability. We want to know that we are getting what we are subscribing to, that we are receiving a good value, and that we are seeing a return on our investments. Marketing is one of those investments, and if done right,…

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Credit Unions Look to Enhance Customer Experience

July 21, 2009 | by Civilian | Advertising News

Most credit union marketers have been tasked this year with increasing membership, increasing product sales and tracking their ROI (while increasing the “R” and decreasing the “I”). Digital Signage Slavic Federal Credit Union (PSFCU) in New York had those goals in mind when they installed a digital signage network featuring LCD screens displaying entertaining content…

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