Tag Archives: promotion

>Group buying is everywhere. From Groupon and LocalTwist to your local newspaper’s equivalent, we can’t escape its recent surge. Group buying is generally a good thing. Consumers love the low prices, and businesses love the traffic. And the group buying agents love their cut of the transactions. But it’s easy to go wrong. Lack of…

If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…