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Tag Archives: interactive ad

Will TV Push Your Buttons?

March 3, 2010 | by Civilian | Advertising News

TV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are built on relationships, perceptions,…

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