Tag Archives: design

On Designing for Social Change…

Advertising is not considered the most humble profession in the world. The perception of our industry is led by sensational protagonists like Don Draper and Roger Sterling of Mad Men. Hardly the charitable bunch. The times they are a changin', however. Advertising is moving toward a trend of social impact, and design is at the forefront of the…

Design is everywhere. It’s built into every product we purchase; every store we visit to purchase these products; the product’s shape, functionality and materials, the packaging, the branding and the advertising. It’s all designed to entice us to purchase one certain product or service over another. We can tell when a product has been well…