Tag Archives: analytics
The “Connected Consumer”
The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn’t have…
Read more9 Digital Metrics: When to Use Them, When to Ignore Them
If you’re a data junkie and Excel nerd (like me), it’s all too easy to present your efforts as a wall of data – huge multi-sheet grids of numbers strung together with complex formulas and stylish conditional formatting. But this isn’t always the best approach.
Read moreDIY Marketing
Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling’s five W’s and an H. Step 1. PLAN the campaign around…
Read moreGoogletastic
Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to…
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