Tag Archives: analytics

The “Connected Consumer”

The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn't have…

Data and Metrics If there's one thing that online advertising isn't lacking, it's data. Publishers, vendors, and agencies drool over the vast amounts of consumer and web user data available to them. It's often presented against metrics, like cost per thousand impressions (CPM), cost per click (CPC), cost per action/acquisition (CPA), and countless others. If…

Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling's five W’s and an H. Step 1. PLAN the campaign around…

Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to…