Stacey Nelson Smith – Certified B-Corporation: Should I or Shouldn’t I?
Tune into this: Civilian’s CEO and founder, Stacey Nelson Smith, recently sat down with Jeff Blanton on the Conscious Curiosity SD podcast, where she discussed bringing purpose to your work and how businesses can positively change the communities they work and live in. Below are amazing insights that Stacey shared on three critical topics for today’s leader.
Higher Purpose: As a leader, Stacey made a huge shift in Civilian’s focus transitioning from a commercial marketing company to a social marketing company that focuses on behavioral change in society. This compelling story that Stacey illustrated takes you on the journey from pro bono work on the side to changing the entire focus of the organization that has created meaning and impact for all the stakeholders of Civilian.
Hybrid Office: Amazing marketing comes from great creativity that only occurs through team collaboration. Stacey talked through the process of opening our new downtown office. She shared the key factors and considerations that you need to be thinking about if and when you bring your team back together.
B Corp: Some of you may have heard of B Corp or Benefit Corporations, but do you know what it means to be one? Stacey explained the challenges, and the huge benefits Civilian has experienced in our journey as a B Corp Certified Company.
“Knowing that the work you’re doing is making a positive impact helps a lot. People like to go to work and know that what they’re doing is meaningful.”
Stacey Nelson Smith
Listen to the full discussion below.