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COVID-19

Coronavirus and Behavior Change: 3 Lessons for Your Next Campaign

April 2, 2020 | by Amon Rappaport | COVID-19, Social Marketing

While there will be many lessons to learn from the Coronavirus pandemic for years to come, anyone interested in behavior changes can now see the fundamentals on display every day. For context, here are three best practices for changing individual behaviors: Build Knowledge: Educate people about what behavior is important and why. Increase Self-Efficacy: Develop…

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COVID-19

Coronavirus and Behavior Change: 3 Lessons for Your Next Campaign

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