All posts by Sarah Michelle Matley

That’s the Stuff

Twinkies are back! Along with all of their delicious, mystery-cream filled friends. I’m fairly certain there are still people in this world who were just now hearing that Hostess was disappearing, but after being off shelves for 7 months, Hostess has launched a comeback. I have a slight suspicion that this might be a strategic…

Why Count Sheep When You Can Call the Milk Man?

Sometimes, I just can’t sleep.  It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to the premise of this blog) how many glasses of milk warmed or not that I’ve drinken. Drank? Drunk? I digress. The…

Spring is here and that means thousands of new graduates will soon be celebrating the completion of their college degrees. Amidst the excitement is also the fearful grumble in the back of all upcoming and recent graduates’ minds, “What do I do now?” We’ve all heard how difficult the job market is right now and…

Commercial Favorites You can call us ad-nerds, but we love commercials.We always have. Favorite commercials are a common topic of conversation in the AdEase office, so we decided to share some of our favorites. Current Favorites Miracle Whip Watch El Monterrey Watch AT&T U Verse Watch Delux Walls Watch Chrysler Eminem Super Bowl Watch Volkswagon…

Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…