The uncommon agency for the common good

All posts by Isaac Maltzer

Amazon: The Expedition Of The Future

June 20, 2017 | by Isaac Maltzer | Civilian Water Cooler

With Amazon’s recent acquisition of Whole Foods, they have set into motion an expedited battle of our times, pitting an e-commerce titan against the last relatively untouched brick-and-mortar retailers out there: grocery stores. Additionally, they are positioning themselves on a faster collision course with the likes of Walmart and Target. Aside from the ramifications this will…

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Marketing to Millennials

May 1, 2017 | by Isaac Maltzer | Digital Trends, How To’s

2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a moment’s notice…

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Twitter’s “New Year, New Me” Resolution

February 11, 2016 | by Isaac Maltzer | Digital Trends

There has been a lot of talk in the past weeks of Twitter changing its algorithm and reordering its timeline. Twitter denied the changes and told users not to worry, but despite all that, a new algorithm went live Wednesday, February 10. The new algorithm mirrors one currently used by Facebook, highlighting important tweets from…

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Civilian Builds Homes for the Community

November 19, 2015 | by Isaac Maltzer | Press Releases

It’s that time of year again. As the leaves begin to turn, it’s important to take time to reflect on your life, to be grateful for the experiences you’ve had, the friends and family you cherish and hopefully, the time you’ve taken to give back to your community. Last week, the Account Services team at…

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Welcome to HTML5

September 2, 2015 | by Isaac Maltzer | Advertising News, Digital Trends

September is here. And for everyone in the digital space, that means one thing in particular. HTML5 The move towards an HTML5 dominated internet experience took huge strides yesterday as Google Chrome updated its platform to block Flash-based web ads. They are not gone completely, but in order for a flash ad to load on Chrome, users…

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