All posts by Civilian

The future of advertising is already here. An industry that has traditionally been owned by agency executives and their clients has completely changed hands; brands, ideas, actions, and social change movements are driven by consumers, and they won't be surrendering ownership any time soon. Given the consumer-generated nature of most activity happening on the internet,…

I like communication.  I believe that every person I meet is an opportunity for me to improve and/or enhance myself.  Every encounter is a chance for me to observe and discern character qualities and mannerisms that I could benefit from by emulating or avoiding.  They are opportunities to hear another perspective, see a different side…

So I had a friend of mine ask me the other day why she’s started seeing “curated pages” on some of her favorite websites. I got all giddy at the opportunity to explain what curation is, on account of sometimes I run an art gallery in my dreams. I figured if she were wondering, maybe…

Be sure to keep an eye out for the latest advertisements marketing the Healthy Works brand on San Diego's blue and orange trolley lines. These branded trolleys will be running through the end of June and are expected to make more than 8 million impressions over the course of the next few months. Healthy Works…

All any advertiser really wants is for their message to be heard, and their requested action to be taken.  So, how do you figure out who your target is and what's the best way to reach them?  I find it to be very similar to dating. Here are five tips and tricks to date your…

It may just be me, but this year is flying by quicker than usual. It's April, and I don't know when that happened. I'm not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it's got me thinking about how rapidly our industry is moving…

This comes as no surprise to anyone who knows me but I’m a lover of all things dog. It was therefore with huge disappointment that I read in the trade press that Pedigree was dropped as a sponsor of the Westminster dog show after a 20 year association. The reasons surrounding the split stemmed from…

I went to visit my family recently and my father regaled me with the latest lawyer joke spinning across the web.   While not the biggest fan of lawyer jokes, this one resonated and I thought I would share it. A lawyer and a senior citizen are sitting next to each other on a long flight. …

Twitter tweets and twinkles in the twilight of its 6th birthday. The first “tweet” was sent out on March 21, 2006 by Twitter founder and CEO, Jack Dorsey. The tweet simply read, “just setting up my twttr.” That’s right twttr was the name of the platform at the time. However, it soon added in the…

The end of March is upon us. And that means Facebook is switching over to the Timeline format, meaning every Brand Page will be needing some big ole’ updates. If you have switched over already, high five. I applaud you. Rock on. This is still a new format, and like everyone else, I’m still forming…