Archives
LA Metro – Low Income Fare is Easy (LIFE) Program
The Challenge For nearly two years during the COVID-19 pandemic, Metro suspended fare collection to ease financial burdens and protect public health. In January 2022, fares were reinstated, bringing relief to Metro’s strained budget but creating new stress for low-income riders already struggling with Los Angeles’s high cost of living. The $1.75 base fare, while…
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California Victim Compensation Board – Public Awareness Campaign
The Challenge In 2023, the California Victim Compensation Board (CalVCB) partnered with Civilian to increase—especially in underserved, hard-to-reach communities—awareness of and participation in CalVCB’s Victim Compensation Service, which reimburses crime-related expenses for victims of violent crime. Our Approach Civilian developed a detailed strategic communications plan aimed at maximum impact on a limited budget. We addressed…
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Office of the California Surgeon General – Live Beyond
The Challenge Adverse Childhood Experiences, or ACEs, are potentially traumatic events that occur before the age of 18, such as abuse, violence, or neglect. ACEs can lead to toxic stress, particularly in the case of young people who lack a supportive, nurturing parent or caregiver. Left unaddressed, toxic stress can compromise mental, emotional, and physical…
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California Mental Health Services Authority – Take Action for Mental Health
The Challenge When people experience mental health challenges, or see a friend or family member struggling, they often want to make things better but don’t know how. Civilian was contracted by the California Mental Health Services Authority (CalMHSA) to design a statewide social marketing campaign that can be adapted at the local level to help…
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Riverside University Health System – It’s Up To Us
The Challenge In Riverside County, RUHS-BH identified far-reaching behavioral health needs including youth substance use prevention, fentanyl overdose awareness, and culturally specific outreach to underserved populations such as farmworkers, Indigenous communities and more. RUHS-BH and its Substance Use Prevention and Treatment (SAPT) program needed a coordinated, countywide approach that could deliver consistent, culturally responsive messaging…
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Office of Suicide Prevention – Never a Bother
The Challenge In the last decade, California's youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public…
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