Archives
Riverside University Health System – It’s Up To Us
The Challenge In Riverside County, RUHS-BH identified far-reaching behavioral health needs including youth substance use prevention, fentanyl overdose awareness, and culturally specific outreach to underserved populations such as farmworkers, Indigenous communities and more. RUHS-BH and its Substance Use Prevention and Treatment (SAPT) program needed a coordinated, countywide approach that could deliver consistent, culturally responsive messaging…
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California Victim Compensation Board – Public Awareness Campaign
The Challenge In 2023, the California Victim Compensation Board (CalVCB) partnered with Civilian to increase—especially in underserved, hard-to-reach communities—awareness of and participation in CalVCB’s Victim Compensation Service, which reimburses crime-related expenses for victims of violent crime. Our Approach Civilian developed a detailed strategic communications plan aimed at maximum impact on a limited budget. We addressed…
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San Diego and Imperial Counties Community Colleges – Learn More, Earn More
The Challenge In 2016, the State of California created the Strong Workforce Program. This program provides a $248 million annual budget for community colleges to boost the number of skilled workers they produce. As part of the program, the San Diego and Imperial Counties Community Colleges (SDICCC) retained Civilian to increase awareness, change perceptions, develop a regional brand,…
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