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Office of Suicide Prevention – Never a Bother

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The Challenge In the last decade, California's youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public…

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California Mental Health Services Authority – Take Action for Mental Health

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The Challenge When people experience mental health challenges, or see a friend or family member struggling, they often want to make things better but don’t know how. Civilian was contracted by the California Mental Health Services Authority (CalMHSA) to design a statewide social marketing campaign that can be adapted at the local level to help…

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