Archives
California Department of Public Health – Rebrand
The Challenge In 2023, the California Department of Public Health (CDPH)—one of the nation’s largest and most visible state health agencies—launched an initiative to modernize its brand and communications strategy. The goal was to create a more cohesive, inclusive, and future-ready brand that better reflects the diversity of California, reinforces CDPH’s leadership in public health,…
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Riverside University Health System – It’s Up To Us
The Challenge In Riverside County, RUHS-BH identified far-reaching behavioral health needs including youth substance use prevention, fentanyl overdose awareness, and culturally specific outreach to underserved populations such as farmworkers, Indigenous communities and more. RUHS-BH and its Substance Use Prevention and Treatment (SAPT) program needed a coordinated, countywide approach that could deliver consistent, culturally responsive messaging…
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San Diego Community Power – Branding
The Challenge San Diego Community Power (SDCP) is a Community Choice Aggregation (CCA)—a non-profit through which member cities leverage their collective buying power to gain access to cleaner energy at competitive rates. When it was first established, SDCP faced a significant challenge in attempting to establish its reputation, build trust, and educate customers, all while…
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Office of the California Surgeon General – Live Beyond
The Challenge Adverse Childhood Experiences, or ACEs, are potentially traumatic events that occur before the age of 18, such as abuse, violence, or neglect. ACEs can lead to toxic stress, particularly in the case of young people who lack a supportive, nurturing parent or caregiver. Left unaddressed, toxic stress can compromise mental, emotional, and physical…
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Office of Suicide Prevention – Never a Bother
The Challenge In the last decade, California's youth have been facing an unprecedented mental health crisis, which only worsened in the wake of the Covid-19 pandemic. This crisis has led to rising rates of loneliness, mental health challenges, and suicide, particularly in the BIPOC and 2SLGBTQIA+ communities. This crisis demanded more than a traditional public…
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California Mental Health Services Authority – Take Action for Mental Health
The Challenge When people experience mental health challenges, or see a friend or family member struggling, they often want to make things better but don’t know how. Civilian was contracted by the California Mental Health Services Authority (CalMHSA) to design a statewide social marketing campaign that can be adapted at the local level to help…
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County of San Diego Health and Human Services, Perinatal Equity Initiative – Black Legacy Now
The Challenge Black women and children in San Diego County and across the country suffer from higher rates of poor maternal and infant health outcomes, including low birthweight, preterm birth, and maternal and infant mortality. The County of San Diego partnered with Civilian to increase awareness of these inequities and promote initiatives that will contribute…
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San Diego and Imperial Counties Community Colleges – Learn More, Earn More
The Challenge In 2016, the State of California created the Strong Workforce Program. This program provides a $248 million annual budget for community colleges to boost the number of skilled workers they produce. As part of the program, the San Diego and Imperial Counties Community Colleges (SDICCC) retained Civilian to increase awareness, change perceptions, develop a regional brand,…
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