The San Diego County Regional Airport Authority Chooses Civilian Agency as Brand Marketing Partner

Nov 6, 2019  |  By Kim Coutts  |  

Local Social Change Firm Awarded Three-Year Contract

SAN DIEGO (Nov. 6, 2019) — The San Diego County Regional Airport Authority, operator of San Diego International Airport, recently awarded Civilian with the contract for a long-term strategic brand marketing campaign. Twelve agencies submitted proposals for the work with four firms advancing to the interview round and Civilian awarded the final three-year contract with an option for two, one-year extensions.   

“The Civilian team came in with a contagious energy and immediately exhibited a deep understanding of the evolution of our brand,” said Jon Graves, Acting Director of Marketing & Air Service Development for the Airport Authority.  “They went beyond showcasing relevant experience to demonstrate a strong, strategic connection to our promise to travelers and the benefits we provide to the community as a whole.”

San Diego-based Civilian is a full-service marketing communications agency dedicated to building strong communities and inspiring meaningful change. The work for the Airport Authority will encompass strategic planning, marketing communications, and creative services. 

In responding to the Airport Authority’s request for proposals, Civilian drew on its extensive airport, transportation and infrastructure experience. The agency recently rebranded the San Jose Airport, increased usage of the LA Metro system and provides ongoing marketing and communications support for the San Diego Metropolitan Transit System, FasTrak and The South Bay Expressway through its work for the San Diego Association of Governments (SANDAG).

“As a social change agency our singular focus is on moving people which aligned naturally with Authority’s mission of bringing people together.  We started with that alignment and put together a plan that showcased not only our experience but our love for the region, our understanding of traveler needs and our emotional connection to the brand,” said Civilian President and CEO, Stacey Nelson Smith.

About Civilian 

Civilian is a full-service marketing communications agency and Certified B Corporation dedicated to creating social change for the common good. We work with government agencies, not-for-profits, and purpose-driven businesses to promote public health, transportation, conservation, disaster preparedness, education, and workforce development. Our mantra—from our headquarters in San Diego to our offices in Los Angeles and Sacramento—is “Where there’s a we, there’s a way.” Learn more at

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