Tag Archives: word-of-mouth

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

It used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s still 1909…