The uncommon agency for the common good

Tag Archives: Tom’s Shoes

More Than a Brand

March 31, 2011 | by Sarah Michelle Matley | How To’s

Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…

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