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Tag Archives: Hollywood

San Diego Comic-Con: where people pay to see advertising

August 2, 2010 | by Civilian | Civilian Water Cooler

The San Diego Comic-Con, which ended about a week ago, has transformed from a comic book enthusiast’s party to a major Hollywood advertising vehicle in the past ten years. Hollywood seemed to catch on to the possibility of the mainstream popularity of comic book characters when films such as the X-Men and Spider-Man trilogies became…

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