The uncommon agency for the common good

Tag Archives: DIY marketing

DIY Marketing

July 31, 2009 | by Civilian | How To’s

Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling’s five W’s and an H. Step 1. PLAN the campaign around…

Read more

Stay informed. Sign up with your email address and receive news and updates.