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Tag Archives: digital media

9 Digital Metrics: When to Use Them, When to Ignore Them

November 14, 2011 | by Civilian | Digital Trends, How To’s

If you’re a data junkie and Excel nerd (like me), it’s all too easy to present your efforts as a wall of data – huge multi-sheet grids of numbers strung together with complex formulas and stylish conditional formatting. But this isn’t always the best approach.

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Oh, the Placements You’ll Sow

November 3, 2011 | by Civilian | Civilian Water Cooler, Digital Trends

A Dr. Seuss-inspired take on the importance of attribution modeling and how poorly tracked online campaigns can result in wasted impressions and ad spend.

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