Tag Archives: digital media

Data and Metrics If there's one thing that online advertising isn't lacking, it's data. Publishers, vendors, and agencies drool over the vast amounts of consumer and web user data available to them. It's often presented against metrics, like cost per thousand impressions (CPM), cost per click (CPC), cost per action/acquisition (CPA), and countless others. If…

Fully sowing online placements requires intelligent attribution models. Oh, the placements you'll sow on websites, you know. It starts as a pitch, a new business itch. You'll get the campaign brief and turn through each leaf, scheming up plans to meet the demands. Jumping online as fast as you can, pulling up sites for a…