Tag Archives: consumers

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…