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Tag Archives: consumers

Speak on it: Why now more than ever, your opinion matters

August 31, 2010 | by Civilian | Digital Trends

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

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Marketing – It’s no Snickerdoodle

October 1, 2009 | by Civilian | Civilian Water Cooler, How To’s

If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…

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