Riverside County was recently faced with the daunting task of rolling out a multi-million dollar ad campaign for mental health that was both positive and welcoming. AdEase was able to step in with their media planning expertise and develop a comprehensive campaign for print, radio and television. They also designed and developed a user-friendly website, which provides resource information and referrals. Through the website we have been able to communicate with the public, track inquiries, and gather data being used for effectiveness and outcome analysis. The campaign has been extremely successful in raising awareness and reducing stigma associated with mental illness and has received positive responses from the community.
– Bill Brenneman
MHSA Manager, Riverside County Department of Mental Health