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Branding. We are repeatedly smacked across the face with this word, this concept. Is there any true definition, we wonder? This one little word can have so much meaning behind it, enough in fact, to make or break an entire company. Branding, if approached and executed correctly, can take a business to a place unimaginable…

As if mobile advertising wasn’t enough to promptly reach the smartphone user on the go, now enter location-based advertising; the next innovation in mobile advertising. In an attempt to inform, remind, or inspire consumers, advertisers can now reach their audience by offering them on the spot, real-time coupons and deals. Imagine driving along as your…