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Lex.Dir of Research & Audience Insights

Lex Matteini leads our research group and is like no other. He approaches his craft with conviction and confidence; which we believe comes from his time spent in NYC and San Francisco at agencies such as JWT and Chiat\Day. Go ahead and challenge his findings…he loves it!

When you were 10 years old, what did you want to be when you grew up?

A defensive back in the NFL.

A social cause you care deeply about and why?

Mass shootings – because of how haunted I am by what happened at Sandy Hook Elementary.

If you could earn a living doing anything else, what would it be?

Proprietor of the Baranof Wilderness Lodge in Alaska.

You can invite 3 people from either present day or history to break bread with, who would it be and why?

Cleopatra – to check her out.

Andy Kaufman – to see his Elvis Presley imitation in person.

Robert F. Kennedy – for inspiration.

In 5 words, describe yourself? (must use all 5….no more…no less)

A different person outside work.

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