The uncommon agency for the common good

Senior Public Relations Manager (San Diego Office)

Who You Are
A seasoned and resourceful PR professional with agency experience leading the strategic development and tactical execution of a variety of marketing, communications, public relations, and outreach efforts. You have a proven track record of developing smart and innovative earned media strategies that achieve measurable results for your clients. You are a strong strategic thinker, an exceptional writer, and you know how to build a bridge while driving over it.

Who We Are
Civilian is a full-service marketing communications agency headquartered in San Diego. We are also a Certified B Corporation, which means that we use our business as a “force for good.” We use the tools of marketing and advertising to promote behavior change in the areas of public health, recycling and environmental conservation, transportation and infrastructure, education, workforce recruitment and economic development. Every day, we come to work hell-bent on making a difference by doing work that matters. We also genuinely enjoy working together. You’ll never work at another place like Civilian: we are inclusive, supportive, friendly, and downright fun. We work hard, but we prioritize work-life balance. We also wear flip flips and bring our dogs to work.

The Job
The Senior PR Manager initiates and drives the planning, strategic development, recommendations, and execution of high-quality earned media, owner communications, and outreach to the agency’s clients and ensures their needs are met every step of the way. develop earned media strategies and materials to support the overall campaign strategy and identify earned media opportunities to achieve client goals. Conducts research and competitive analysis, develops plans of actions, conducts media outreach and influencer engagement, and produces a wide variety of written communications to support client campaigns.


Day-to-Day Activities:

  1. Lead the development and execution of short- and long-term communications, earned media, and outreach services for clients
  2. Develop or oversee the development of key messages, talking points, blog posts, press releases, and more to support public relations and outreach campaigns
  3. Perform or manage the performance of media outreach and generate earned media
  4. Perform or manage the performance of stakeholder and community outreach and influencer engagement activities
  5. Identify opportunities for innovative partnerships and approaches to advance client goals
  6. Ensure that all public relations and outreach activities align with, compliment, and support the services being provided by other agency departments
  7. Establish, build relationships, and make regular contact with the individuals in charge of PR within each client’s organization, as appropriate
  8. Oversee the work product and professional development of direct reports, including the PR Manager and the Content and Digital Deployment Manager


  • 8+ years of marketing, communications, public relations, and/or outreach experience; agency experience required.
  • Public/community outreach and program development experience is preferred.
  • Experience with Cision, Meltwater or other similar media monitoring and database tool preferred.
  • Bachelor’s degree required
  • Outstanding written and verbal communications and presentation skills
  • Ability to work independently and manage up.
  • Self-motivated, proactive, and entrepreneurial; demonstrated ability to work independently; figure-it-out mentality
  • Problem-solver with excellent attention to detail
  • Able to tailor communication that effectively connects with diverse audiences
  • Good listener who includes and engages others
  • Able to manage people and multiple projects with competing priorities
  • Passion for social change, government, or nonprofit arenas

San Diego, CA

Full-time with benefits

Let’s Get to Know Each Other
Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out and our Glassdoor reviews for more information on how talented, smart, and delightful we are.

Stay informed. Sign up with your email address and receive news and updates.