The uncommon agency for the common good

Digital Marketing Specialist (San Diego Office)

Who We Are

Civilian is a different kind of marketing communications agency. From our headquarters in San Diego to our offices in Los Angeles, Sacramento, and, now, DC, we are dedicated to improving quality of life for our employees, clients, and the world. We are a purpose-driven certified B Corporation focused on tackling challenging issues, creating positive change, and strengthening communities. We do this by working with nonprofits, government agencies, and purpose-driven organizations to promote environmental sustainability, advance public health, and support economic development.

We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference. We support our employees’ professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it. The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return. We offer a truly unique balance of professionalism and heart—and an office full of free snacks, a dog or two, and the occasional afternoon happy hour.

The Job

The Digital Marketing Specialist plans, develops, and executes digital media campaigns aligned with client business goals. This includes conducting research; developing digital marketing strategies; producing digital content; tracking and analyzing digital trends; activating and optimizing campaigns; and measuring and reporting results for programmatic display, retargeting, paid social media, search engine marketing, online native advertising, email marketing, influencer marketing, and blogging.

Responsibilities:

  • Conduct research, including target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis, and secondary research aggregation
  • Aggregate online marketing, email, search engine marketing, and mobile phone marketing research into presentation-friendly formats to share with the Digital Services team and/or clients
  • Research, vet, and manage digital media vendors for possible partnerships and extensions of Civilian’s digital offerings
  • Keep abreast of best practices for digital marketing; track and analyze trends and developments
  • Suggest and implement digital marketing methods to increase client profitability
  • Coordinate the creation of paid digital content (display, email, paid social media, native ads); ensure that all digital deliverables are designed according to best practices, current trends, and correct asset specifications
  • Create digital ads for paid social, SEM, and native, and develop content for email marketing
  • Own and maintain site analytics, metrics, and campaign reporting
  • Monitor campaign ROI, KPIs, and ad-spend pacing
  • Liaise with Account Services, Creative, and Media Services teams to ensure brand consistency and effectiveness among digital advertising assets

Qualifications:

  • 2 to 4 years of experience in marketing, advertising, communications, or related field.
  • Bachelor’s degree required or equivalent experience in digital advertising
  • Knowledge of and experience with digital and social media marketing and digital production
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Experience with Google Ads search advertising
  • Experience with Facebook Business Manager and Facebook Page management
  • Certifications in Google Ads and Google Analytics
  • Excellent oral and written communication skills
  • Strong client service orientation
  • Exceptional interpersonal, project management, and organizational skills
  • Must be able to work under constant deadline pressure and manage multiple projects for multiple clients
  • A team player who is passionate about their contribution to delivering great work

Location

San Diego, CA

Status

Full-time with flexible hybrid in-office/virtual schedule plus full benefits

Let’s Get to Know Each Other

Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email careers@civilian.com to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out https://civilian.com/careers/ and our Glassdoor reviews for more information on how talented, smart, and delightful we are.

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